How to Prospect Smarter, Not Harder

Hi [First Name],

Finding the right companies to reach out to can feel like finding a needle in a haystack. But with the right tools and strategy, you can work smarter and achieve better results in no time.

Here’s how I streamlined a prospecting campaign for a client targeting oil and gas companies with enhanced oil recovery services:

1. Narrowing Down a Broad List

   • We started with a list of 500+ companies from Apollo.

   • Using AI, we analyzed company websites to determine if they were involved in physically extracting oil from wells.

   • Result? We filtered the list down to 97 relevant companies!

2. Refining the Criteria

   • Offshore companies weren’t a fit for our client.

   • We used another prompt to identify whether companies were offshore, onshore, or both.

   • This refined the list further to just 60 perfect-fit companies.

3. Prioritizing Decision Makers

   • Each contact was ranked as A, B, or C based on their likelihood of being the decision-maker.

   • This ensured we reached out to the right people at the right companies.

Here is the video:

Now, with a list of 60 qualified companies and prioritized contacts, we’re ready to plug them into our cold email system. (Stay tuned for my next video where I explain this part!)

Want to apply these strategies to your own campaigns? Hit reply and let’s discuss how we can optimize your prospecting!

Cheers,
Colin